Transformation, right before our eyes: Wnet - Women's Network in Electronic Transactions becomes PayTech Women!
Attending my first ever Wnet Conference on invitation, imagine how wonderful it was to be there as they renamed this powerful, 5500+ member organization to more fully and easily reflect who they are: #PayTechWomen!
I was introduced to this entire sector early this year by one of their President's Advisory Council members, Aubrey Amatelli. From the first call she set up with Wendy (Tronge) Holliday, M.Ed., CAE, I knew this was an incredible movement and I knew I wanted to support them and join in.
The entire event was outstanding- more on this in added posts- but to have a front row seat at their transformation and rebrand made us all feel part of their history and future!
PayTech Women is the perfect name for the group their founders launched over 15 years ago. Without their efforts, it wouldn't exist.
As new technologies emerged, 'Electronic Transaction' became more frequently labeled Payment and PayTech, hence, they have chosen a new moniker to reflect change and continuous growth and the pursuit of ongoing excellence. Plus, IMHO, it will make it easier for more professional women in PayTech, FinTech, et al to find their tribe- this incredible organization.
For my first venture into adding PayTech to my suite of industries I serve, this event and the rebrand were the icing on the cake.
Does your name reflect your company as accurately today as it did when you launched?
Should you consider a rebrand to connect more quickly and easily to new partners and prospects?
I'm not sure if it's the right time or right idea for you, but it is evident this is a huge 'W' for the Wnet team!
#BetterTogether #LeadershipMatters #ExecutiveCoach #BusinessStrategy #CareerStrategy #GrowthStrategy #PerformanceStrategy #PeopleStrategy #PayTechWomen #ElectronicTransactions #FinTech
