On #AutomotiveDealerDay Continued: There are so many things I can share tonight. Thank you for bearing with me while I prioritize.
👉One of the founders of Quintegia,now a friend, Leonardo Buzzavo, masterfully crafted conversations with two significant people today. I could have listened to each of these conversations for hours on end, with and without my translator headset.
⭐️I had the pleasure of sitting in this huge auditorium with another one of the Q owners, Luca Montagner and one of his Dealer colleagues, Marco.
⭐️⭐️⭐️The first speaker was the President of BMW Group Italia, Massimiliano Di Silvestre. He was elegant, brilliant and captivating from start to finish.
His take on the future of BMW is that it must remain a people-centered lifestyle business at all costs.
This was encouraging given the digital and data-infused backdrop we are all living in. He said data means nothing without the people.
✨️✨️For a few moments he entered artfully into #NFTs and #quantumcomputing as well. I enjoyed watching Leonardo taking this ride with him seamlessly, even as he gently apprised the audience of both of these non-traditional Dealer topics at events such as this...but we are already in our future. Great skill, Leonardo.
👏De Silvestri then applauded their #ProductGeniuses saying these people and their roles are one of the smartest moves #BMW had made as they are making such significant connections to the buyers and owners.👏
🏤Next he shared that they even have a House of BMW in Milan. Since my trip had to be adjusted this week, my Milan visit didn't happen, but now I have another reason to go there soon if they will grant me permission to visit. They say want to feel as if they inhabit the same homes and actions as their BMW owners.
He was adamant about strategy and action being incredibly important at this time. Also, he could not emphasize strongly enough how vital it was to provide the best training.
For BMW's best future, data and digital and EVs will all be present, but they are committed to increasing human touch as an essential for their very human client.
🌏🥂 I will have to post the delightful #Michelin 3 Star twist of a conversation that happened next with restauranteur, Raffaella Alajmo
from the Alajmo Group tomorrow.
👏👏👏 Thank you again to Leonardo Buzzavo and Massimiliano Di Silvestre for sharing, informing and inspiring us today.
If you are interested in joining me on any of my journeys to the absolute pinnacle of automotive experiences, please let me know. For over 20 years I've been committed to making the best in automotive possible and more accessible.
More to come tomorrow...Buon Serra!🌙
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