Are your Digital Marketing efforts opening up conversations or simply showing customers who may have been interested in one solitary piece of your inventory they found on their own?
Everyone is spending a lot of money for 'leads' on cars that may not even be available, affordable, or fit the customers' needs.
But then, we bury them alive with dozens of calls/texts/emails for a few days and bug the S#!% out of them- driving them away for when they do wish they had a dealership or a person they could trust.
Great process! Thank you all Digital Marketing companies and all Trainers. Way to drive away real shoppers. With a 90% failure rate, however, dealers are still gladly paying 50-60,000 per month for these results. The next time you're upset with the weatherman for being wrong 50% of the time- and still getting paid for it- let's think about this. This is our world and it it real.
Don't accept this any longer. You cannot afford to, even if you have the money to burn
Let me know when you're revolted by these results. Until then, happy spending!
Strategies that work. For you, with you. I've been here for 22 years-and I will help you get out of this quagmire.