On The Real Cost of SEM and Brilliant Sales Pitches:
Since when did everyone buy into the 'cheap' Cost-Per-Impressions and Clicks story and not evaluate the total cost per interaction and transaction?
After hearing one more, "but it's only...x per click or impression" it's clear we need to hit the brakes.
Someone has to do the math.
I'll go first.
Your 'low-cost'
💲$3 per Impression
becomes
💲💲$10 per VDP
which suddenly becomes
💲💲$100 per Lead which now costs your Dealership
💲💲💲$800-$1000 per Transaction💲💲💲
If you don't like that, like our old friend Joe Verde would say, cut it in half! 😂
This still fails to factor in the time and effort of your team to interact with the prospect, set an appointment, follow up, meet with them and still only close a small percentage.
Take a run at your own math and show us the real cost and what you would rather pay.
SEM had its moment, but it cost you more than you want to believe.
Perpetual Search is up and running now.
And it's a fraction of the cost and 10x more effective.
I'll share more later.
Call me for faster updates or to sign up now.
What do you have to lose...literally?
Moving forward means moving to the next revolution of SEM.
Perpetual Search.
We heard it all over the floor at National Automobile Dealers Association (NADA). Dealers, Agencies and outside industries are mobilizing their budgets to what's next.
#PerpetualSearch
#10X #LifeBeyondSEM #Automotive #Marketing2022 #Performance #MarketingStrategy #Conversion #Connection #Sales #Budget
