Bill Zadeits interviews Andrew Ashman of Ford Motor Company and their foray into Used Cars. This launches a fresh foray into #CPO.
On upcoming shifts:
"In 2-3 years, the market will be increasingly competitive. We have to work together to remain successful after this 'Lala Land' is over."
On smaller dealerships:
"The resilience of the local Ford dealer is critically important to Ford and the communities these dealers serve."
On advice to dealers:
"Change is coming to the Used Car space.
Dealers who are agile and adapting to new consumer expectations can still win."
"Finally, get back to basics and fundamentals."
Great session!
And he might have just said the franchises can operate #BetterTogether!!!
