On Attracting Attendance to an Automotive Industry Conference.

What if you saw that for a Professional Service Conference:
32 of the 34 speakers presenting were female?
Would you go?
Would you wonder the value?
Would you spend 10s of thousands?
Would you send your team?
Would you wonder what the tone would be and if you'd fit in?

However, the conference formats in Auto are typically not like this.

Rather...
👉What if you knew that: 32 of the 34 speakers and the entire board were male?

These are the exact numbers for a conference I am considering attending.

But, we have to wonder...
❓What does this say to the women considering attendance?
❓Are those planning the event aware of this?
❓Are the planners and other guests prepared to include the rare woman in attendance in their presentations/conversations/dinners/meetings?

When women aren't present, we can no longer fail to notice.
It's obvious, it' right there. It's an easy data point.

When women aren't present, you are missing out.
On attendance, ideas, profitability and more perspectives.

It would be safe to assume, from the data, that even in 2021, far too often it is not important to those planning these events and spending 10s of thousands to send their teams.

What signals are you sending to attract a more expansive audience or are you content with business as usual?

We're here to help those who want to do better!

👉You can use our Foster Strategies AIDE Model:

✔Awareness- Is it possible we aren't doing all we could?
✔Intentionality- Are you ready to do the work and get others involved?
✔Discovery- What does our past data tell us regardless of how it 'feels'?
✔Expectations- What new expectations and objectives could/should we employ to track our progress and effectiveness?

Whether you are planning large events or making significant financial investments into these conferences, we can help.

Reach out today for one-on-one, customized help for your next event. We guarantee you'll see the results.

Foster Strategies ⭐⭐⭐⭐⭐
Automotive's Leading Performance Strategists
#Conference #Events #IndustryEvents #Marketing #Presentation #Keynote #BoardMember #DEI