With all respect (and apologies) to Gary Vaynerchuk, let's look at what's happened with this theory since its inception.
'King' mentality has reached an unparalleled level of noise and chaos. Try doing a normal browse you would have enjoyed even a few years ago. Such a mess.
When everyone gloms on to the same approach, the value is diminished. Remember when SEO/SEM were new? Same thing. Nothing new, just noise, rewrapped and in your viewers' face to the point they tune you out.
With my LinkedIn and Social Media authority, I hereby declare that in 2021, Content Is Queen.
👸Forward thinking yet stable and structured.
👸Calm, yet determined.
👸Unwavering yet open to new ideas.
👸Mindful of her audience.
👸Listening
👸Smiling on the outside, strategizing inside.
👸Mindful people are watching.
👸Not doing something 'just because she can'.
👸Creating significant moments, and her audience loves it. Lines up for it!
👸 Relevant messages for the moment.
Can you imagine if HRH read the same speech every day on every channel? The angry mobs! The noise... who would listen?
Stop the noise.
Wave buh-bye to the King.🤴
Refine your approach, listen and talk with your audience.
Content is now The Queen!
#ContentIsQueen
#GaryVee