Dealer friends, again today in a professional women's chat group in greater Charlotte the conversation emerged about a woman who had a difficult time this week at a local dealership. Oh boy.
She's spending $27,000 on a used car. Her money, her decision.
The negative outpouring as others shared recent, similar stories was sadly overwhelming.
We must do better.
I'm going to finally do what many have asked for years. I've started a chat group to empower women in their car shopping and ongoing ownership experience.
'CLT Women's Empowered Car Shopping and Ownership' is the new group.
When fear is high and trust is low buying decisions take longer and sales are even lost completely.
My work demonstrates my lifelong advocacy of progressive minded leaders and #dealers in automotive.
I'll provide needed education, clarity on pricing, how we structure deals, leasing/buying, trading/selling, choosing the right vehicle, having necessary paperwork ready, total cost of ownership, maintenance and more.
Educated buyers transact more quickly and show greater loyalty.
I'm going to do my part.
Will you do yours?
Let's help these great customers and stop running them off.
Women shoppers, ask to join today.
#BetterTogether
#Empowered
