1268

On Your Total Investment in Digital Dealer or Any Other Recent Conferences: Will you share?
💲💲💲 Hard Costs First:
How many people did you send?
How much was your booth?
How much were your flights?
Hotels?
Food and Entertainment?
Ubers, et al?

💲💲💲 Soft Costs:
Productivity lost before, during, after?
Be sure to calculate all time required to set travel arrangements, travel to and from event, not just event time.

👉 Exhibitor Effectiveness:
Why were some people and their booths busy and energetic and others, well, not so much?

⭐ Presentations:
How many did you partake in?
How well were they attended/delivered?

Did your team present?
How well was your session attended/received?
How much time , effort and resources did you invest in your presentation?
If you could do it again, what would you change?

👉Results:
Branding Opportunities?
Industry Exposure?
Prospects?
New Clients?
Client Meetings?
New Opportunities?

These are all questions and strategies I help with prior to, during and after any event.

Before you 'invest' again, be sure to reach out for a full suite of effective, enjoyable and rewarding strategies.

You deserve great outcomes, don't you?

#Automotve #Conferences #Events #SuccessStrategies #ROI #Speakers #Presentations #PowerfulPresentations #Leadership #StrategicEvents #Sales #Marketing #AutomotiveAdjacent

1267

On a rooftop at a Sheraton in downtown Atlanta enjoying this gorgeous Blood Moon with several dozen 'friends', fellow moongazers and night sky lovers.

What a beautiful way to wrap the weekend and start this new week.

Namaste.🌙🌘🌗🌒🌓🌚
❤️ Laurie

1266

On LinkedIn Tips If Someone is Managing Your Account: The Missed Communications Edition

This note is super quick, but incredibly important if you are trying to connect with your audience and increase engagement.

Many business leaders have now taken the approach of having someone else do the writing for them on LinkedIn and other social media platforms.

While there is a lot to be admired here, there are a few things I want you to keep in mind.

1) Very often, these well intentioned people resort to only talking about your business or your products. This can lead to reader fatigue or disinterest.

2) If they only post you in glamor or work-out shots, you will attract an audience of mostly those non-interested people in doing business with you. While you are getting a pile of vanity metrics, they typically don't result in revenue.

You want real connections and conversations, not flattery. Don't let your ego convince you otherwise.

3) You or someone must pay attention to your direct messages on LinkedIn and any platforms.

You're putting out all of this great content, people are responding...but if you're not reading, them you're missing the whole point.

This is exactly the engagement that you are looking for but you're missing it!!!
Set alerts and notifications for LinkedIn messages today and enjoy the rewards of your efforts.

Otherwise you're speaking into a void, spending $$$ and time, and yet the payoff and results you are seeking won't transpire.

Kudos to you for deciding to make a forward effort. Now let's tune it up!!

I hope these insights are helpful.

What other questions or tips would you like me to share?

#BetterTogether #SocialMediaExcellence
#LeadershipMatters #Automotive #Marketing #Branding #Strategies #PlayToWin
#ExecutiveCoach #CareerStrategies #BusinessGrowth



ps... This shot is from right now at the Westin in Atlanta. What am I doing here? I'm asking myself the same thing. Storytime later.

Wish me luck!

1264

We barely made it into #Verona, but it was worth every travel tale.

Auto Dealer Days Had a strong kick off today with nearly 5000 in attendance. Plus a few of us Americans for good measure.

We were able to reconnect and meet up for the first time some of the outstanding people from the organization that makes this all possible, Quintegia.

The garden party at Giardini Giustu was absolutely spectacular. Ancient buildings, modern entertainment, food and drinks were flowing...and most important, so many new friends and introductions.

Tomorrow we have the entire day to learn, share, collaborate and share our perspectives.

Night One is in the books.

Enjoy some of these photos as I call it a very full day.

1263

Buon Giorna from Italy!
Outstanding content today at #AutomotiveDealerDay in #Verona #Italy.

My dear friend and colleague, John Possumato, Esq., captured the attention of 100s during his presentation on the future of Automotive.

Everyone has been so kind and generous to us. And their appetite for our #BetterTogether for an enhanced #GlobalAutomotiveExperience is high...that's why I'm here.

I will be keeping you informed and updated throughout this event. Any specific questions, add them in comments or DM me.

Please reach out to be included in important and game-changing future opportunities like this. We know Auto.

#LeadershipMatters #Automotive #FutureProof #GlobalAutomotive #FosterStrategies #BusinessGrowth #GROW! #Stellantis #Quintegia #DriveItAway #InSearchX #Audientis

Andrew Tongue Marina Alfier


1262

On the Largest Automotive Dealer Conference Outside of National Automobile Dealers Association (NADA) : Meet Automotive Dealer Day

For those of you who've been tracking my conversations and travel, here is your hands on live at the Expo Hall in Verona, Italy.

The meeting halls have been filled to capacity. As opposed to other conferences that have small rooms these are all large with thoughtful stadium style seating so everyone can see and feel close.

(((One tip would be to wear lighter clothing as it's warm in here. I suppose the fact that it's nearly 90ﾟoutside is a contributing factor. I'm so conditioned to air conditioning that I'm wearing this wonderful long sleeved blouse.)))

I was able to have great conversations last night with OEMs at the event and hear their take on what's next year.

I also spoke with @Pier Luigi Viscovo after his presentation. While I was able to track him fairly well, he was so interesting I wanted to ensure I had his extra clarity and insights firsthand.

Enjoy this footage and the photos from the show floor. When you are ready to expand your mind, your connections and your business opportunities let me know.

I am literally right here, doing it right now.

I can help your business grow in the United States, I can help your business anywhere.

As many in the industry are resorting to systems and tactics they used pre-covid, it's time to push the accelerator all the way to the floor.

Lead, follow or step aside.


#LeadTheWay #BetterTogetherGlobal
#LeadershipMatters #GlobalAdvisor
#Automotive #AutomotiveAdjacent #Talent #GrowthStrategies
#Courage #GROW!

1261

On the Largest Automotive Dealer Conference Outside of National Automobile Dealers Association (NADA) : Meet Automotive Dealer Day

For those of you who've been tracking my conversations and travel, here is your hands on live at the Expo Hall in Verona, Italy.

The meeting halls have been filled to capacity. As opposed to other conferences that have small rooms these are all large with thoughtful stadium style seating so everyone can see and feel close.

(((One tip would be to wear lighter clothing as it's warm in here. I suppose the fact that it's nearly 90ﾟoutside is a contributing factor. I'm so conditioned to air conditioning that I'm wearing this wonderful long sleeved blouse.)))

I was able to have great conversations last night with OEMs at the event and hear their take on what's next year.

I also spoke with @Pier Luigi Viscovo after his presentation. While I was able to track him fairly well, he was so interesting I wanted to ensure I had his extra clarity and insights firsthand.

Enjoy this footage and the photos from the show floor. When you are ready to expand your mind, your connections and your business opportunities let me know.

I am literally right here, doing it right now.

I can help your business grow in the United States, I can help your business anywhere.

As many in the industry are resorting to systems and tactics they used pre-covid, it's time to push the accelerator all the way to the floor.

Lead, follow or step aside.

Ciao for now!


#LeadTheWay #BetterTogetherGlobal
#LeadershipMatters #GlobalAdvisor
#Automotive #AutomotiveAdjacent #Talent #GrowthStrategies
#Courage #GROW!

1260

On #AutomotiveDealerDay Continued: There are so many things I can share tonight. Thank you for bearing with me while I prioritize.

👉One of the founders of Quintegia,now a friend, Leonardo Buzzavo, masterfully crafted conversations with two significant people today. I could have listened to each of these conversations for hours on end, with and without my translator headset.

⭐️I had the pleasure of sitting in this huge auditorium with another one of the Q owners, Luca Montagner and one of his Dealer colleagues, Marco.

⭐️⭐️⭐️The first speaker was the President of BMW Group Italia, Massimiliano Di Silvestre. He was elegant, brilliant and captivating from start to finish.

His take on the future of BMW is that it must remain a people-centered lifestyle business at all costs.

This was encouraging given the digital and data-infused backdrop we are all living in. He said data means nothing without the people.

✨️✨️For a few moments he entered artfully into #NFTs and #quantumcomputing as well. I enjoyed watching Leonardo taking this ride with him seamlessly, even as he gently apprised the audience of both of these non-traditional Dealer topics at events such as this...but we are already in our future. Great skill, Leonardo.

👏De Silvestri then applauded their #ProductGeniuses saying these people and their roles are one of the smartest moves #BMW had made as they are making such significant connections to the buyers and owners.👏

🏤Next he shared that they even have a House of BMW in Milan. Since my trip had to be adjusted this week, my Milan visit didn't happen, but now I have another reason to go there soon if they will grant me permission to visit. They say want to feel as if they inhabit the same homes and actions as their BMW owners.

He was adamant about strategy and action being incredibly important at this time. Also, he could not emphasize strongly enough how vital it was to provide the best training.

For BMW's best future, data and digital and EVs will all be present, but they are committed to increasing human touch as an essential for their very human client.

🌏🥂 I will have to post the delightful #Michelin 3 Star twist of a conversation that happened next with restauranteur, Raffaella Alajmo
from the Alajmo Group tomorrow.

👏👏👏 Thank you again to Leonardo Buzzavo and Massimiliano Di Silvestre for sharing, informing and inspiring us today.

If you are interested in joining me on any of my journeys to the absolute pinnacle of automotive experiences, please let me know. For over 20 years I've been committed to making the best in automotive possible and more accessible.

More to come tomorrow...Buon Serra!🌙

https://lnkd.in/eRDK9MT

#Automotive #GlobalAutomotive #Quintegia #BMWItaly #MyNotes #FosterStrategiesGroup #LeadershipMatters #BetterTogether

1258

On #AutomotiveDealerDay Meets BMW Group Italia: Introducing President Massimiliano Di Silvestre

👉One of the founders of Quintegia,now a friend, Leonardo Buzzavo, masterfully crafted conversations with two significant people today. I could have listened to each of these conversations for hours on end, with and without my translator headset.

⭐️I had the pleasure of sitting in this huge auditorium with another one of the Q owners, Luca Montagner and one of his Dealer colleagues, Marco.

⭐️⭐️⭐️The first speaker was the President of BMW Group Italia, Massimiliano Di Silvestre. He was elegant, brilliant and captivating from start to finish.

His take on the future of BMW is that it must remain a people-centered lifestyle business at all costs.

This was encouraging given the digital and data-infused backdrop we are all living in. He said data means nothing without the people.

✨️✨️For a few moments he entered artfully into #NFTs and #quantumcomputing as well. I enjoyed watching Leonardo taking this ride with him seamlessly, even as he gently apprised the audience of both of these non-traditional Dealer topics at events such as this...but we are already in our future. Great skill, Leonardo.

👏De Silvestri then applauded their #ProductGeniuses saying these people and their roles are one of the smartest moves #BMW had made as they are making such significant connections to the buyers and owners.👏

🏤Next he shared that they even have a House of BMW in Milan. Since my trip had to be adjusted this week, my Milan visit didn't happen, but now I have another reason to go there soon if they will grant me permission to visit. They say want to feel as if they inhabit the same homes and actions as their BMW owners.

He was adamant about strategy and action being incredibly important at this time. Also, he could not emphasize strongly enough how vital it was to provide the best training.

For BMW's best future, data and digital and EVs will all be present, but they are committed to increasing human touch as an essential for their very human client.

🌏🥂 I will have to post the delightful #Michelin 3 Star twist of a conversation that happened next with restauranteur, Raffaella Alajmo
from the Alajmo Group tomorrow.

👏👏👏 Thank you again to Leonardo Buzzavo and Massimiliano Di Silvestre for sharing, informing and inspiring us today.

If you are interested in joining me on any of my journeys to the absolute pinnacle of automotive experiences, please let me know. For over 20 years I've been committed to making the best in automotive possible and more accessible.

More to come tomorrow...Buon Serra!🌙

https://lnkd.in/eRDK9MT

#Automotive #GlobalAutomotive #Quintegia #BMWItaly #MyNotes #FosterStrategiesGroup #LeadershipMatters #BetterTogether

original post

1257

On #AutomotiveDealerDay Meets BMW Group Italia: Introducing President Massimiliano Di Silvestre

👉One of the founders of Quintegia,now a friend, Leonardo Buzzavo, masterfully crafted conversations with two significant people today. I could have listened to each of these conversations for hours on end, with and without my translator headset.

⭐️I had the pleasure of sitting in this huge auditorium with another one of the Q owners, Luca Montagner and one of his Dealer colleagues, Marco.

⭐️⭐️⭐️The first speaker was the President of BMW Group Italia, Massimiliano Di Silvestre. He was elegant, brilliant and captivating from start to finish.

His take on the future of BMW is that it must remain a people-centered lifestyle business at all costs.

This was encouraging given the digital and data-infused backdrop we are all living in. He said data means nothing without the people.

✨️✨️For a few moments he entered artfully into #NFTs and #quantumcomputing as well. I enjoyed watching Leonardo taking this ride with him seamlessly, even as he gently apprised the audience of both of these non-traditional Dealer topics at events such as this...but we are already in our future. Great skill, Leonardo.

👏De Silvestri then applauded their #ProductGeniuses saying these people and their roles are one of the smartest moves #BMW had made as they are making such significant connections to the buyers and owners.👏

🏤Next he shared that they even have a House of BMW in Milan. Since my trip had to be adjusted this week, my Milan visit didn't happen, but now I have another reason to go there soon if they will grant me permission to visit. They say want to feel as if they inhabit the same homes and actions as their BMW owners.

He was adamant about strategy and action being incredibly important at this time. Also, he could not emphasize strongly enough how vital it was to provide the best training.

For BMW's best future, data and digital and EVs will all be present, but they are committed to increasing human touch as an essential for their very human client.

🌏🥂 I will have to post the delightful #Michelin 3 Star twist of a conversation that happened next with restauranteur, Raffaella Alajmo
from the Alajmo Group tomorrow.

👏👏👏 Thank you again to Leonardo Buzzavo and Massimiliano Di Silvestre for sharing, informing and inspiring us today.

If you are interested in joining me on any of my journeys to the absolute pinnacle of automotive experiences, please let me know. For over 20 years I've been committed to making the best in automotive possible and more accessible.

More to come tomorrow...Buon Serra!🌙

https://lnkd.in/eRDK9MT

#Automotive #GlobalAutomotive #Quintegia #BMWItaly #MyNotes #FosterStrategiesGroup #LeadershipMatters #BetterTogether

1256

❤️❤️❤️❤️❤️❤️PARIS!!!!!!!!!❤️❤️❤️❤️❤️❤️
Bon Jour!

#ADD22, Automotive Dealer Days was incredible and you will be hearing much more soon on how you can join us next time. But I've left Verona, IT and am now on LTO!!! Laurie Time Off!!! Yes, I actually DO know how to relax!

It's been an entire pandemic since I have been able to be here in Paris. I cannot tell you how thrilling it is to be in the city I love so dearly once again.I could almost cry I'm so happy, thrilled, relieved to be here.

My heart!!!!

In the meantime, I've been doing quite a bit of research on all of the bridges and can't wait to test my knowledge and see them with a new set of eyes. Lutecia was settled by the Parisii over 2000 years ago, safely nestling on the Ile de Cite...It was only renamed Paris around 3-400AD. There is a Roman arena I have never seen that I can't wait to explore. It was only unearthed in the 1800s and is right across the bridge from us.

Joan will be joining me tomorrow afternoon. I'll be doing my wandering around everywhere everywhere tonight and tomorrow morning I will be hitting the flea markets Marches de Puces. If anyone has additional flea market recommendations from personal experience please let me know.

We chose this place because of the neighborhoods and proximity to some of the different things we both wanted to do this time. We both love the Marais district, the Latin Quarter And this area gives us a little bit more opportunity for more moving around in a neighborhood environment while we're still right in the middle of everything.

We met 3 Michelin Star Restaurateur, Raffaella Alajmo at the conference. They have opened a caffe here named #STERN where they employ their same standards as with their dozen + award-winning restaurants of the Alajmo Group. I've never considered myself enough of a foodie to want to visit a The MICHELIN Guide rated restaurant but he gave me new insight and reasons for wanting to do so.

I will have no difficulty keeping myself occupied but it is going to be so much more fun once Joan Ritter arrives...yay!!!

For those of you who are enjoying these videos let me know if you have any special requests. If you're not enjoying them I'm sorry but not sorry at all. Not one bit.🤣❤️🤣❤️🤣❤️🛩

Merci une Mille to John Possumato, Esq., Elena Ciccotelli Leonardo Buzzavo Luca Montagner Marina Alfier @Alberto Tommaso Bortolomiol Fabio Zaffagnini Pier Luigi del Viscovo and countless others who enriched my inaugural visit to this special event.

Now, I'm only relaxing, walking in my favorite place on earth.


#TravelsWithLaurie
#MarriottBonvoy
#AmericanAirlines
#Paris #Italy #GlobalAutomotive
#CreateYourLife
#GROW!
#ADD22
#Rock1000
#HouseOfBMW
#IBuiltThis
#ImHereToHelpYou!!!
#FutureOfAutomotive
#CreateYourToday

1254

Do I work hard for my clients, the industry, individuals? Yes.

Was I overdue for personal and professional recharge? Oui, aussi.

I was so ready for a recharge so I can bring back my fullest self which includes connections, enthusiasm, solutions and more.

I'm here to make a difference, and refueling is a cricial component of my strategy for long-term success for you and me both.

You cannot fill from an empty tank... So I'm 'over here' taking in fresh insights, fresh inspiration, giving my mind freedom to roam.

Not to mention, the sheer pleasure and appreciation of delicious food, great service and spectacular sights.

Some people wonder if I know how to relax. Yes I certainly do...and I do it my way.

From Paris, with love...Laurie
#BetterTogether #Automotive #GlobalAutomotive #LeadershipMatt

1253

Our Monday evening walk from
❤️ Palais Garnier, the Paris Opera House
❤️ Place Vendome, beautiful wide open 'plaza' with another monument stretching to the sky. Taking lots of photos close up of blues I want from my front door.
❤️ Jardins de Tuilleries...a quick run through as this park covering hundreds of acres was closing. Lots of quick stops for photos as the sunset offered brilliant settings.

❤️ Passerrelle...pedestrian bridge connecting us from Rive Gauche, Right Bank, to Rive Droit, Left Bank.

Passed throgh the 7th and 6th Arrond. as we our began our quest for Ina Garten's recommended spots. Apparently she lives right in this vicinity.

We circled through this whole area eventually passing back over the louver and winding our way somewhat skillfully and somewhat hopefully through the side streets on our way back to the hotel just before the skies opened up yet again.

Love your work massively.
Love people boundlessly.
Live your life joyfully!

1251

On Celebrating an Anniversary and a Milestone.
I have been fortunate to know the Reunion Marketing team since early on. In fact I knew Dave Spannhake even before he launched the company with his closest friends from the Leith organization.

I congratulate all of you today on 7 years of continuous upward progress and success.

⭐️ You have given it your all.
⭐️ You have given up things while others were enjoying easier days.
⭐️ Your families joined you in encouragibg and supporting this brave effort.
⭐️ You have constantly finessed and increased your service levels.
⭐️ You have held to your commitment to delivering your customers excellent results.

You deserve a huge congratulations and my best wishes for another 7 years even more successful than the first.

You have built a business others would be wise to emulate.

Happy 7th anniversary to all of you at Reunion Marketing!

Dave Spannhake Chad Graves Matt Triana Andrew Kocha Dane Saville

#BetterTogether with Reunion and their outstanding team!

#AutomotiveMarketing #Sales #Strategy #Celebrate #Anniversary #Success #BusinessGrowth

1250

On The Final Leg of My Latest Adventure That Almost Did Not Happen: The Check Your Passport's Renewal Date Edition

I won't even try to count the flights and trains and taxis, many only made by minor and major miracles. My determination paired with countless human angels and luck.

I have so much to share with you but will start in earnest after I get back to my home office tomorrow.

For tonight as I get ready to board my final leg from O'Hare to Charlotte, please do yourself a favor and check your passport, your Global Entry/TSA, all of your IDs.

I needed these trips for inspiration and added motivation for some large projects I'm taking on almost singlehandedly.

My mission and purpose have never been more clear. It's obvious to me what I must do... That which is uniquely mine to take on and provide to those counting on my leadership and steady, courageous guidance.

For tonight I will travel home. Back to my own bed after 19 nights away.

I hope Tomorrow is ready for what I have planned.

#AutomotiveAndBeyond #LeadershipMatters
#PushYourPotential
#WingedVictory
#GROW!
#ExecutiveStrategy #BusinessGrowth
#TrueNorth #Courage #Freedom #Options #KnowYourPurpose #FulfillYourPurpose #CheckYourPassportFirst

1249

On Work Thoughts for This Weekend.
Anything can happen as we have seen more clearly than ever in the last few weeks.

The economy
Our OEMs
Interest rates
Horrific events at schools and other formerly safe places
Leadership hits and misses
Business struggles

In all of this all we can do is control our controllables.

You are the captain of your ship as the poem would say.

You are the master of your destiny.

But what are you doing towards that end?

We get so upset, incensed even, by the people who work for us failing to meet their potential, yet we are the ones who are charged to set the vision and execute brilliantly.

We put people in place that don't even agree with us and we take their lip service for granted lazily, rather than face the fact that we have put far too much trust in them.

We want others to get organized and be organized around us, yet we're not doing the most important things that we can to organize our own lives and our own businesses.

The voice in your head and and in your heart gets louder in the quiet until you get busy and shut it out again.

I encourage each of you to stop working so hard.

We are spending immense amounts of
Time
Energy
Adrenaline
Sweat
Effort yet winding up in the same place.

Only it's a little worse each time, because you're getting exhausted, demotivated, disinterested.

Some even become cynical.

Yes, there are the precious few that realize it and hear the clarion call and wake up and take action. But most do not.

Is it a conscious choice or an unconscious decision?

I think it varies.

But the results don't.

Start listening to the reminder of who you are supposed to be and your fullest potential and the impact you can make on the lives of others.

Start telling yourself you deserve every bit of greatness and success but you need to do the work.

I'm here to help.

It's truly a pleasure to be considered a trusted resource by so many in our industry, Automotive Retail
OEMs
Automotive Adjacent companies and far beyond these days.

I took a much needed and still abbreviated work and personal visit to Europe.

I met with people, global leaders, who confirmed my beliefs that our industry is facing undeniable and probably irreversible changes.

I saw sights that took my breath away at first only to make me wonder how these beautiful things even came into being, the effort it took to get and keep them there. And it makes me wonder why our efforts are so short sighted, our frustrations so quick in the scope of our history, our legacy.

I stood in awe of places that remain not for decades but for centuries, even millennia.

I realized with such clarity how short our time is here, how imperative it is that we do everything that is in our heart and soul to get it right.

There are no dress rehearsals.

This is it.
Are you happy?
Is there more out there you know you can and should accomplish?

Let's get to work.

#Automotive #Quintegia #Performance
#LeadershipMatters #GROW!

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